Logo

The Revolutionary New Science

14 June 2018

NeuroMarketing is the fastest-growing method in marketing today, and with experts making frequent pitstops in Kyiv, we thought perhaps it time to get hooked up and examine the hype.
The next big event is care of MindIt, with Nikolaos Dimitriadis – a neuroscientist with a rather distinct sense of humour. Touted as one of a top neuromarketers in his field, he says the initial idea that “marketing is as much a science as it is art” is “pure BS”! Rather, “Neuroscience is revolutionsing the way we understand behaviour: what drives us, what scares, us, what messages we really pay attention to, and what we focus on, all of which is driven by our subconscious rather than our conscious,” says Dimitriadis. “And behaviour is what marketing is all about.”
For decades, he reveals, marketers have been applying an incomplete and mostly wrong model of customer behaviour, resulting in huge amounts of money wasted. If actively choose the idea that science and predictability wins out when developing methodologies, then we are able to become that much more aware of what is happening in the human brain which helps to read our unconscious response to brands.
But marketing aside, Dimitriadis says what he is bringing to Kyiv is “definitely applicable to all aspects of life”. “Parenting, education, social relations, self-development: everything we are and everything we do comes from our brain. It is so simple.”
Though there are maladaptive behaviours we as humans engage in, “usually deeply hardwired habits that have been developed a long time ago and have proven repetitively successful for a number of years”, your brain has already devised the best strategy for you to acquire exactly what you need when you need it. You may find it difficult to adapt quickly to the new situation, says Dimitriadis, however “you just need to listen to your brain more closely!”

NeuroTools with Dr Nikolaos Dimitriadis
18 June at 19.00
Coworking Platforma (Belomorska 1a)
500 UAH
www.mindit.com.ua

Share on FacebookTweet about this on TwitterShare on LinkedInShare on TumblrEmail this to someone


Read More

We are already back to school, which makes it the perfect time to hunker down and finally pick up one of those pesky languages that you’ve been meaning to learn. In a city the size of Kyiv, you have plenty of options and will be able to find that which suits any schedule and level. […]

Some friends came to visit, one each from Canada, the UK, and South Africa. Discussing their itinerary of “must see” things in Kyiv, the Mezhygir mansion came up. So one sunny day, off we went to Kyiv’s ‘Museum of Corruption’ Upon arrival, there was a wide choice of transport options, segues were 500 UAH an […]

Inspired by personal accounts from war-torn Ukraine in 1944 and true stories from the country’s current conflict, Blood of our Soil is the newest creation of Canadian writer/actress Lianna Makuch. She brings her play to Kyiv this month for a staged reading at the Les Kurbas Centre. It is timely, considering the 5-year anniversary of […]

The final credits rolled and the lights went up for the final time in two historic Kyiv cinemas on 30 September. The sudden closures of both Ukraina and Kinopanorama cinemas have left city cinephiles bereft. However, unlike the groundswell of support to restore the cinema Zhovten in Podil after it was extensively damaged by arson […]

X