On October 22, the Radius residence will host the opening of the international project BIOMEGA Multiverso by Italian artist Cosimo Veneziano, curated by Lisa Parola.
The artist, in collaboration with the Brain Lab of the Faculty of Neuroscience at the University of Milan IULM (International University of Linguistics and Communication), studied the application of biotechnology in agricultural production for three years to investigate their impact on consumer choice when buying products. That is, he did what neuromarketing usually does. But this time the study is interdisciplinary, and based on its results, Veneziano implemented BIOMEGA Multiverso – an installation that, using the technique of screen printing and embroidery on fabric, reveals the geometry of the movement of the consumer’s gaze.
This work is an attempt to understand the “logic” of visual perception: it makes the viewer think about how powerful the influence of visual perception on our choices in everyday life.
With each subsequent stage of the project, more and more new objects were placed around the main, central work, reinforcing its ideological message – about how complex and ambiguous a seemingly simple act of contemplation is.
Kyiv became the next venue of the BIOMEGA Multiverso exhibition not by chance: the artist chose it precisely because Ukrainian chernozems still have the reputation of being the most fertile – able to feed not only Ukrainians themselves.
For the final exhibition of the project, the artist has prepared a new series of works, which, closely intertwined with the original project, with new force emphasize the fluidity and complexity of the act of contemplation.
Together with works created as part of the BIOMEGA Multiverso project and exhibited in numerous Italian institutions, the artist presents a series of works “Snorkelling”: made in the technique of screen printing, they are united by the name of the popular water sport. This name alludes to the depths of the sea, which are never transparent. Monuments are just as opaque – their history and the memory associated with them. The opacity of monuments, a hot topic in recent months, has been the subject of research by Cosimo Veneziano for a long time, and the project has breathed new life after visiting the Pietro Canonica Museum in Villa Borghese in Rome in 2018.
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