Not Your Average Bouquet
A number of studios have come into trend in the past few years, making your typical 24-hour-convenience-store flower shop more and more obsolete. Doing away with the cute pink and blue bouquets, they are setting trends in floristry.
Tête Fleurs is one of them. In operation for over two years, theirs is a project of two friends. At first, they did everything at home: one of the co-founders had two huge refrigerators in her apartment, where she made the bouquets, while the other managed customers via Instagram. At that time, everything was remote, and the bouquets were sent by taxi. Then the girls rented a studio and hired florists and managers. Since October 2019, they’ve gone offline and opened a floristry studio.
For the big day, Tête Fleurs is expecting five times more orders than on any regular day, with many bouquets taking as much as 40 minutes to prepare. This year, they’ve got a selection of 10-15 styles ready for budgets ranging from 1 500 to 5 000 UAH: big bouquets for your girlfriend, and tiny little sprays for your daughter.
Prices are impressive not just at Tête Fleurs but at all florists at this time of year, as the majority of flowers are imported to Ukraine across five continents. According to Ukrstata, more than 96 million pieces of cut flowers were brought in in 2018. That’s 7 803 tons, and over 7 million USD spent. On the eve of this major holiday in Ukraine, the result of trade in the flower industry is 12-15% of annual sales, with the majority of kvitky coming in from the Netherlands, the US, and Turkey.
But however you decide to celebrate and however much you opt to spend, the real gift is in the acknowledgement of the special women in your lives. May they continue to shine.
A few florists geared up for the big day
Voznesenskyi Uzviz 23
ARKA Flower Shop