The Women’s Executives Leadership Development Initiative (WELDI) by the American Chamber of Commerce in Ukraine unites over 400 high-level managers – successful, goal-oriented, and modern female leaders. The sunny morning of 5 October started with an inspiring WELDI Business Breakfast at Gurama, featuring Yaryna Klyuchkovska, an expert in strategic and crisis communications. An interesting and dynamic discussion was set around the role of communication in building your personal reputation and the reputation of your company. John D. Rockefeller, an American oil magnate and philanthropist, was first person to hire a PR specialist. One hundred years later, Klyuchkovska talked about how far the communication industry has come since then.