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A Season of Responsibility

A Season of Responsibility

Ukrainian Fashion Week SS19 demonstrated the super power of Ukrainian fashion over 31 August – 6 September at Mystetskiy Arsenal. Featuring 72 designers, 50 shows, nine presentations, and three special projects, the theme this season was “responsibility”, says UFW organiser Irina Danilevska, with “several projects devoted to the responsible creation of clothing and responsible consumption”.

Ricardo Tertzo, the stylist of Vogue Italia, flew to Kyiv a few days earlier to stylise the shooting of the new Frolov men’s collection, which took place on the roof of the A52 residential complex.

In addition to the commercial component of effective e-commerce solutions in the fashion industry, DHL Ukraine joined the trend of sustainability, and held a roundtable on just this topic. AVT Bavaria Ukraine, the official importer of BMW cars in Ukraine, has for many years demonstrated the inseparability of the world of innovation and the fashion industry, while guests were able to get better acquainted with the world of fashion and yachting (think of ay Riviera), thanks to Absolute Yachts. Mary Kay prepared a team of makeup artists led by the famous beauty maker Martelle, giving way to Estel Ukraine as the official stylist of UFW SS19. And of course Luxoptics proved that eye health can be just a fashionable as it is important.

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