Sustainability vs Seasonality in Fashion

Ukrainian Fashion Week emerged in 1997 and established itself as the first professional fashion event in Eastern Europe. Since then, it has evolved into a fabulous milestone bash that takes place twice a year and treats participants to world-standard prêt-a-porter performances. It also serves as a unique platform that brings together local and international designers, media representatives, opinion-makers and experts from various creative segments. 

UFW’s mission is to support young talent, while fostering growth and facilitating the progress of the Ukrainian fashion industry, with sustainability being the spotlight for the past several years. 

Sustainability has neither excuses, nor exceptions. Overcoming challenges and accepting changes is what makes us sustainable. 

With that in mind, Ukrainian Fashion Week does not plan to cancel or postpone its show. The organisers introduce the concept of NO SEASON Season and invite designers to present their collections in traditional formats and all sorts of digital means. 

UFW NO SEASON Season will take place from 31 August to 4 September at Mystetskyi Arsenal, if the situation permits. Couturiers will present new apparel and those that did not shine on the catwalk last season still can find their way to our wardrobes.  

Fashion is seeming to lose its fleeting seasonality and is moving towards conscious consumption. It slows down its pace, cutting off resources and reducing production volumes. 

“The vogue industry has completed another circle of its development and now is ready to take pride in its major virtues – exclusivity, artistic value, social responsibility, and technological innovations”, – comments Iryna Danylevska, founder and chair of UFW’s organizing committee. 

Faith in these noble qualities may help us regain the true value of fashion and resume confidence in its tomorrow – both globally and in Ukraine.