The Second BE SUSTAINABLE! Fashion Summit was held in Ukraine in Mystetskyi Arsenal on August 31. Did you miss it? What’s On sums up the highlights
BE SUSTAINABLE! Fashion Summit is a professional international event aimed at increasing the level of expertise of Ukrainian professionals working in the field of design and production of clothing. It aims to support local fashion designers who use sustainable practices in their collections and communication. The summit addresses major issues of sustainable development in the country, and on an international level.
Upon entering, an art installation showcased 18 young sustainable designers and brands. The organizing committee of Ukrainian Fashion Week and BE SUSTAINABLE! made efforts to discover new names that use sustainable and innovative approaches for creating their collections. This included young brands like KO by KOLOTIY, Hélène Litorelle, FRAMIORE and others. The creative space was complemented by Kover NETYKSHA by YADVIGA NETYKSHA “The Birth of Venus from Garbage,” a tapestry reproduction of the famous painting “The Birth of Venus,” created from upcycled clothes and hemp.
The main topic of this year’s summit was circular economy and the future of sustainable fashion. The summit program included presentations and reports by leading experts from Ukraine and the world. Bryan Furman, Deputy Attaché for Culture and Education from the U.S. Embassy, shared his views on how important it is today to support initiatives that unlock the potential for sustainable development and innovation in Ukraine and the world.
What is more, this season, BE SUSTAINABLE! Fashion Summit, in partnership with Global Fashion Exchange, presented The Swapchain, the first of kind digital clothing exchange community, where each product journey and history will be traced on Blockchain, as well as the ownership and fashion environmental footprint, created by GFX and Lablaco.
The project was established during Ukrainian Fashion Week FW18-19 as a Sustainable Fashion Space and has grown into a large independent project.
The space was presented by Daria Marusyk, Head of Communications and Project Lead of BE SUSTAINABLE! at Ukrainian Fashion Week, and Andriy Zdesenko, Founder and President of Biosphere Corporation. Mr. Zdesenko spoke about the creative collaboration with Ukrainian set-designer Love Curly. He presented the ecological materials from the #GoGreen line, which were used to create the space. This project proves that other industries can work with brands in creative fields.
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