Ukrainian womenswear brand Eter explores new fashion horizons with its cool and stylish designs
In the Ukrainian fashion landscape, there are a clutch of up-and-coming brands that you need to keep an eye on. Eter is one of them. With its oh-so-elegant garments, the brand represents a new vision of the contemporary Ukrainian woman, and celebrates the values of feminine self-expression, uniqueness, and confidence. The secret is in the brand name itself: eter derives from an Old Slavic word, which translates as ‘different’, ‘other’, or ‘any’.
Eter’s founders believe that the fabric used in their pieces is as important as the cut and the shape. The quality of the fabric makes for a long-lasting piece, while giving freedom and comfort to your every move. Have you been looking for a 100% linen dress or a 100% cotton kimono-coat? Maybe you need a new floral-print dress? You will find all of these options and more in the brand’s lookbook. Eter has also introduced a line of brightly-coloured eco-leather shirts, which would go equally well with a skirt, classic trousers, or your favourite pair of jeans.
TV presenters like Yanina Sokolova and Marina Leonchuk are among those who have been spotted in Eter outfits. In a smart publicity move, Eter’s clothes will also be making their big-screen debut in upcoming Ukrainian sports drama Pulse.
Where can I buy Eter’s designs? The best way is to visit their showroom, just opposite Mariinsky park, open seven days a week and ready to welcome customers. The other way is to check the brand’s social media account to find your top picks, and place an order online.
It is always a great decision to support local brands with your wallet. Plus, your wardrobe will thank you for it. So see you at the Eter showroom – it’s time to get kitted out for a classy, elegant summer.
Mykhaila Hrushevskoho 26/1
Monday to Saturday 10.00 – 20.00, Sunday 12.00 – 18.00